

Every move, every decision, every choice carries a morality, represents a way of life, the difference between good and evil. Throughout the centuries, philosophy, society and religion have struggled to define and enforce a particular ethic, but it always "escapes", remains ambiguous and finds a unique and peculiar expression in each individual.
Morally ambiguous
"Ethos" aspires to primarily represent a philosophy rather than just a collection of clothes. We pursue the moral ambiguity because nothing is entirely moral or immoral as it depends on one's point of view. More specifically, it is the fluctuation between courage and audacity that characterizes the nature of the anti-hero, with which the reader agrees for the first time in history in Homer's Thersites.


Thersites is recognized as a popular warrior who dares to rebel and challenge the prestige and authority of the establishment. He attacks his superiors, by this way embodying the deep desire of all ordinary fighters who will not question the infallibility of power. He is the informal spokesman, the expression of the oppressed.
A piece of clothing, above all, is a statement, a way of life; and a way of life can either confine or liberate. Free is the person who knows that good and evil are relative terms and that the line separating them is unclear. Free is the person who recognizes that the concept of morality is controversial since nothing can be absolutely moral or immoral and essentially everything in life is morally ambiguous.